POPE FRANCIS IS A COMPLEX PERSON
WHO PRESENTS MANY CHALLENGES
I once handled public relations for an organization with plans for a major property development, involving us in delicate negotiations with the local township. A high degree of confidentiality and finesse was required so that sticky points could be dealt with at appropriate times and potential controversy minimized.
Our chairman was a true entrepreneurial visionary, a man of unbounded energy and enthusiasm, which was a tremendous asset in inspiring people to help him achieve his goals. It also made him a popular speaker before professional and community groups. I accompanied him to a talk on a nearby college campus where a crew from the local public-access cable TV channel was on hand to cover his address.
His topic was totally unrelated to our real estate proposal, but the project was clearly on his mind. And at one point, fired with eagerness for the upcoming presentation of our development scheme to the planning commission, my boss departed from his prepared script, glanced at me, tried to suppress a boyish grin, and announced to the audience…
“My PR people probably don’t want me to say this, but…”
And he launched into a description of the details we had been keeping under wraps — all of it duly recorded by the TV crew.