WHEN EVALUATING A GOVERNMENT PROGRAM
THE KEY QUESTION HAS TO BE: DOES IT WORK?
Talk about a classic fund-raising mistake!
The copy went on at length in an absolute paroxysm of joy over the Supreme Court’s green-lighting of Obamacare — how the law would ensure that the poor (the clinic’s primary clientele, of course) would now receive the healthcare they need.
We can skip the debate over whether Obamacare is or isn’t constitutional, the strong-arm tactics with which it was rammed through, and the wisdom of the court’s decision. But I’ve been involved in creating fund-raising materials long enough to exclaim, with some authority…
“What were the clinic managers thinking when they approved this letter?!”