WHAT DOES IT MEAN TO SAY
“BLACK LIVES MATTER”?
Branding is a key component in any promotional effort. A powerful combination of words can make all the difference in how a product, service, or movement is perceived by the public. The right name sets the terms of discussion.
This truth has been amply demonstrated by Planned Parenthood, a name adopted in 1942 by the Birth Control Federation of America. Founded three years earlier by eugenics advocate, Margaret Sanger, BCFA actively championed artificial contraception, which at the time, was resisted, even condemned, by virtually every Christian denomination.
Switching to “Planned Parenthood” was an inspired stroke, permitting the organization to present itself as an advocate of enlightened, ethical choice. Who could object to responsible planning, particularly in an area of such basic concern as bringing children into the world?
That name remains an essential part of the organization’s benign representation of itself as a provider of services to improve “woman’s health.” It’s even helped give moral cover to the many churches and church-related organizations that now support and work with Planned Parenthood, the world’s leading abortion mill (especially active in minority communities).
Similar verbal power is on display in the phrase, “Black Lives Matter.” I have no idea who came up with that name, but they surely earned their salary.