HYPE vs. REFLECTION
IN THE #MeToo CAMPAIGN
The late news on our local TV station carried a story about one of those efforts for breast cancer awareness. It was a 5-K run in which folks dressed in pink were trying to raise funds for some new screening program at an area hospital.
Turning to my wife, I commented, “You know, I wonder if the breast cancer people aren’t overdoing it with all these pink T-shirt events.”
“Breast cancer is an important issue,” she said, surprised that I should raise such a question. “People have to be made aware.”
“Well, that’s my point,” I replied. “It is an important issue. I certainly wouldn’t want you to get breast cancer. But there’s so much of this stuff going on all the time. Heck, you can see pink trash bins out on the streets. Doesn’t it risk trivializing an important concern? Isn’t there a burn-out point where people lose interest?”